Project Specifications
Client: DJH Resort
Location: Neuharlingersiel, Germany
Size: area of 30.000 m2 with 400 beds and central facilities
Role M2Leisure: M2Leisure examined the current sales and marketing strategy of the DJH Youth Hostel and gave advice in order to increase the occupancy and rental revenue. Furthermore, we explored the positioning of the new youth hostel concept and the possibilities to implement the new concept.
Status: Executed
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