What we do best // Our competences

Turn-key project development

One of our key-competences is turn-key project development. We can deliver a complete project from begin to end, which is unique in the industry. The turn-key process includes all of the steps involved to develop, open and operate a project: including the site selection, master planning, feasibility, business plan, concept development, construction coordination, complete installation, pre-opening planning, training and post-opening operational support.

Greenfield Development

Within Greenfield Development we start up and plan projects on undeveloped land. Starting from concept development, first sketches (with no restrictions) to the initiation of governmental and financial processes, the production and delivery of a master plan and feasibility study to the principal is within our extensive perspective of capabilities.

Project Development

Project Development is based on executing and implementing an initial idea. Regardless of the phase of your project, for example the master plan phase, design phase or specification phase, we go into depth and with project development we bring your project one step further. An important part of the process of project development is programming & concept development.


We provide expert knowledge in the professional branch of the leisure industry, from product strategy, advise on how to structure, financial development, improvements in the performance and efficiency of your organization and operation. We are specialized in consultancy of holiday resorts, large leisure facilities and water parks. We guarantee an objective advice and always provide you with solutions.

Leisure Real Estate Services

We operate within a wide range of activities concerning leisure real estate on a worldwide level. We do converting, rebuilding and expanding existing leisure parks or related establishments. For an investor we can investigate sales opportunities  in leisure real estate and even arrange takeovers. Next to this we can set up a sales strategy for second homes and resort projects.

Project Management

Project Management is one of our core competences. We do traditional project management for any leisure construction site and realize the project until opening. We can be delegated project owner and take care of everything in order to ease you. Our experienced Project Managers focus on guiding and facilitating you through all phases of the project and they make sure that a project will be finished within time and estimated costs. The assignment will be delivered healthy, sustainable and long lasting.

Leisure Operations

Our Operations service consists of offering a broad level and various management functions. We can start up a park with pre- and post-opening management including training and  SOP’s (Standard Operating Procedures). On the other hand we can also manage a running project like a resort or holiday park or assist you in specific sections of the operation, for example Sales & Marketing. We always aim to create the highest level of effectiveness and efficiency possible within an organization.

What that means for you // Our deliverables

Market Research

At M2Leisure we provide you with market research in the leisure industry. We understand that a thorough research is essential for any project. Due to our extensive knowledge and more than 20 years of experience in the leisure and resort industry, we are able to screen and analyse every market or project completely. From global trends and benchmark reviews to demographic information and an in-depth research on the (potential) site and the environment. We can manage an efficient and qualified market research. We use analysis and market research to make sure every project is locally relevant and fits with the latest trends.

Feasibility study and Business Plan

Our feasibility study explores all the possibilities and describes different main topics such as investment budget, exploitation budget, planning and effects of the exploitation afterwards for the leisure and resort industry. Following the feasibility study we can provide you with an in depth and operational business plan on how to reach a set of goals and how to operate a successful new venture. The results of our study is to give direction to the principal in order to make a well-advised decision for a ‘go’ or ‘no go’ on further project development.

Master Planning

We can develop a master plan for every resort or leisure project in the industry. Setting the framework for the investment and development is the master planning. We start with a spot plan and follow up with a master plan, creating the basis of planning, define the investment budget and decide on the ideal location for the project. The plan involves logistical routing, operational efficiency, government limitations, site specifications, etcetera. This plan is the basis throughout the entire development process of a project.


Creating a program (programming) during the development of a leisure park or resort is inevitable. The process of programming can be explained as describing the big idea into every detail and make the ideas buildable. Programming includes defining the objectives, the unique selling points, segmentation and target groups, amount of square meters and the amount of seats for example. All information for every section can be found in the design briefs we produce. The design briefs are a source of reference and basis for design, architects and to determine further specifications.

Concept & Product development

For Concept & Product development within the leisure industry, M2leisure is the right partner for you. We develop original leisure facilities and (sports)activities as well as completely new types of resorts and holiday parks. Starting with an initial idea and concept to operation and final product development: we launch and implement the ideas into the market. For example, our team developed (during their employment at Center Parcs) the concept 'Wannabe', a sports and kids activity program. These programs are still successfully running today at all 5 star Center Parcs villages. The Wannabe programs are a spectrum of activities for kids in the age of 4 to 12 years, who become what they always wanted to be(come).

Operational Support

We can provide operational support and assist you in the entire start-up of the organization and staff recruitment and optimising returns. We provide aftercare, guidance and supervision after completing the realisation of a project. At M2Leisure we completely understand, that a project is not finished when the realisation is done.


Our audits do evaluate and examine a total system, process or organization. They provide you with a review of financial and operating performances of your project, for example a holiday park, hotel or water park. Areas included: the financial situation, personnel, operational budgets, efficiency, sales and marketing and technical operations of the principal. In the end we provide you with professional advice on possible improvements for your organization or project.


We can offer you acquisition services. We guide and organize the selection and sales of leisure real estate for the purpose of leisure developments. We can buy land of third parties or provide you with advice on the purchase of land or leisure real estate. On your request we can also recommend operators for ad interim management for your just acquired object too.