The Senbo resort is an all-weather and all year round holiday destination for leisure and business guests in the middle of nature. Senbo resort is a destination on itself. Unique, sophisticated, adventurous but relaxing that is how the Senbo Resort can be described. Senbo Resort is a combination of; villas, restaurants, activities, entertainment, an enormous indoor and outdoor pool, a tropical playground and a business center. Senbo Resort is the perfect getaway for people to escape from their hectic daily life. Senbo will be unique in China and completely different from any competition.
New Century is the second hotel operator in China, they own and operate hotels, shopping malls and real estate projects. New Century properties are located throughout China, with the biggest market share in the east of China. In 2013 the company purchased its first international property in Frankfurt, Germany.
We were responsible for the entire Senbo Resorts development. The project was being guided from A to Z; starting from the development of the concept, set up the business plan and investment plan and manage the architects and the designers. During the construction phase we were in charge of overseeing the construction of the resort and assigned to have the lead in the operations of the park; trainings, rules and regulations, standardization and job descriptions. M2Leisure was consulting New Century to develop a concept for resort guests and day visitors with focus on pool and leisure using our experience on other projects and western knowledge.
Opened in 2019
Client: New Century Real Estate
Location: Deqing, China
Size: 135 ha. – total holiday park
Total investment of: € 300 Million
Role M2Leisure: Project management, concept development, business & investment plan
Status: opened in 2019
The Senbo resort is an all-weather and all year around holiday destination for leisure and business guests in the middle of nature.Visit Our Services